|The First Day. November 27.|
|09:30 – 10:00||
Opening of the Business Club. What's new, what’s interesting
|10:00 – 11:30||
Block 1: KM-company and KM-people: who are they?
How KM is used in various industries: to form communities and personal development in the blog area, formation of information policy, the development of companies in the highly competitive environment. Analyze examples, tools, and approaches.
Speeches of the speakers, "live" talk: interpretation, adaptation, vulnerability scanning, sharing experience, knowledge creation.
Bloggers and the public
With the advent of new technologies, communication channels and virtual reality, the authority of traditional media in shaping public opinion gradually migrated to the new "hands" - the blogosphere. Bloggers today are leading opinion leaders. What used to be fun, now can bring real benefits and ... money.
Demonstration of the capabilities and benefits of the blogosphere at first-hand on real business cases. Study the way to become opinion leaders. Summarize recent trends in the social space, bringing together all the principles and technologies of social networking.
presentation of key-speakers, discussion of case studies and techniques with the participants.
They have already applied this: Oleg Tinkoff, Tina Kandelaki Mukhammedov Sergei, Oleg Barmin, Nikita Belikh, Ilya Dronov.
Oleg Barmin (Russia, "LJ")
Mark Ilanskiy (Russia, "LJ")
Anton Saveliev (Russia, "LJ")
Sergei Muhammedov (Russia, "LJ")
Sergei Gevlich (Russia, "Agency of innovative communications")
"Factors of creating a positive image of the subject of the Russian Federation"
The need to form own image of each region and enhance the moments of recognition of Russian territory is obvious. Because, in the end, it helps to draw attention to the region, makes it possible to more effectively lobby for their interests, improve the investment climate to attract large number of tourists, which certainly gives additional income to the budget. Moreover, the promotion of the image regions - a promising way to overcome the difficulties in forming the image of Russia as a whole.
Performance of speakers, discussion of techniques with the participants.
Ruslan Gatarov (member of the Federation Council)
Sergei Nikitskii (Russia, "Gubernatory.ru")
Daria Karakulova (Russia, "School Learn")
This block will allow companies actively using IM, to acquire new knowledge, learn new techniques and to efficiently use the resources of the company.
Sergei Yuldashev (Russia, «Talent Code»)
Alina Corzh (Russia, «Business Assessment System»)
Igor Breus (Russia, «IBM»)
Dmitry Mishustin (Russia, «JTI»)
Alyona Zaitseva (Russia, "Russian Railways")
Sergei Bekrenev (Russia, "European Legal Service")
Alexander Barinov (Russia, "School of International Business")
|11:30 – 12:00||
|12:00 – 16:00||
Unit 2: "Immersion" in Knowledge Management (KM)
Business entered the era of knowledge that changes everything: markets, management and sales. To improve the competitiveness of innovation companies implement a knowledge management system. However, the concept of knowledge management and its purpose is not always uniformly understood within companies in different industries and even countries. It's time to set the record straight «i».
The purpose of KM
Create an image of a world in which there is KM: advanced companies and countries that use the KM, the latest advances, trends and forecasts. Come to a common understanding Knowledge Management, synthesize its benefits and opportunities at various levels, from start-ups and small companies to global corporations and states. On real business cases to assess the impact of KM on the bottom line.
Ron Young (UK, «Young International Ltd.» And «Knowledge Associates International») - Vadim Shiryaev (Russia, "COMAP") - Oleg Lavrov (Russia, "Sheremetyevo")
Madanmohan Rao (India, «Techsparks») - Alexander Sazanovich (Russia, "MIRBIS") - Rostislav Yavorsky (Russia, "Skolkovo")
Mann (UK, «Essential Safety Services Limited») - Dmitry Kostik (Ukraine, «Kodisoft») - Alexey Emelyanov (Russia, «JTI»)
Edward Baldakov (Russia, «EF») - Ronan Grunbaum (Great Britain, «Hult International Business School»») - Svetlana Berger (Canada, «Career»)
Ilya Dronov (Russia, "Learn")
|16:00 – 16:30||
|16:30 – 18:00||
Round table discussion
The aim of that block to collect together all the information and knowledge, which were formed by the participants of working sections, to present it to the other participants, to synchronize data and summarize the results of the first day.
|18:00 – 19:00||
«Best KM-case». The presentation of the Award.
Though it is a short period of time of using KM by Russian companies, there are already important results and achievements.
|The Second Day. 28 November.|
The use of KM techniques, new methods in practice: a "live" exchange of knowledge, ideas, global collaboration on various levels: government officials, business community. Show real cases of cooperation in socially important and business projects.
active online program in working groups and interest groups, solving real-life case studies, strategy games, Speed Business Dating.
They are already using it: the "Give a Life" fund.
Rule: "Do not have $100, have 100 friends."